Subliminal Messages

Subliminal messages- below the threshold of conscious perception/ inadequate to produce conscious awareness but able to evoke a response

 Facebooks homepage subliminal message

Fashion is able to show messages and feeling through them via design or how they are worn. This can be through visuals such as written or logos, or it can use slightly more subliminal tactics. For example you can tell what mood some people are in just by what they are wearing, you might not think you notice this but you can adjust yourself naturally without realising.

 Not so subliminal, but London Fashion Week saw clothing that portrayed messages via bold white words.

Designer Isabel Marant produced a collection for Fall 2011 using the X-Factor logo. Cheryl Cole proceeded to wear the jeans while the drama of her being axed from the UK X-Factor then from the US version was going on.

Subliminal Message from her?

Carlotta Actis Barone A/W12 collection

'Wearing the offence to not forget it'

Based on the Holocaust, has the words 'Arbeit Macht Frei'- work liberties, the slogan that was on the Auschwitz camp gates

With PR companies, designers, activists and many more people trying to promote their product, belief or to gain support, I believe that many will go down this route via clothing and subliminal messaging to either gain public knowledge or just to get pages in a tabloid/ magazine.

Watch what people wear with a keen eye!