We have started to
become more aware of the damage we are doing to the environment over time and
our knowledge is ever increasing. By 2014 I think the vast majority of us will
start to take more notice of where our clothing comes from and how it is made.
Designers and brands will start to observe this and take action on their own
company, therefore, changing the production of their garments to help the
environment.
With this is mind I
think in 2014 eco friendly fabrics will have a trend of their own. Better known
companies will replace toxin and waste with organic fibers like hemp and bamboo
due to the growing consumer demand for reusable and renewable resources. Fabric
companies will be outsourcing materials such as organic cotton and rPet, Poly
Ethylene Terephthalate, (a form of organic polyester,) instead of the normal
cotton and polyester we are still using now. Consumers will want to buy into clothing
that will not harm the environment and will come from biodegradable natural
resources due to throwaway fashion becoming so popular. These fabrics come in
all shape, textures and forms and have limitless colours since the dying
process has been made more economical too.
To start with the
target market will be people over the age of 20 who have been made aware of
improved economically friendly fabrics, but the trend will grow, as more worries
hit the media about the environment an increasing number of people will want to
do their bit to help, and this trend will be it.
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