CLR: Bright Young Things

Last year Selfridges launched their ‘Bright Young Things’ initiative, by giving up-and-coming designers a great support system, stocking their collections in a number of Selfridges.

2012 has seen the initiative return with a series of launch events throughout the week of 13^th- 19^th February for the run up to London Fashion Week. The fourth of these events saw Grazia’s Hannah Almassi filmed ‘in conservation’ with MASC; the design duo made up of Duncan Shaw and Billy Yick. I was lucky enough to get out of work early from Vauxhall Fashion Scout to catch it.

The concept of MASC is ‘equipping the human form with an armored elegance and chic minimalism.’ Duncan explains that the style of MASC is to offer unorthodox silhouettes, expressive draping and captivating detail, but with prices starting from £250, the dresses are not exactly reasonable although they are more accessible then most designers.

From what I saw at this event their clothing is extremely well made yet very simplistic and minimalistic. They have a timeless feel to each piece, which is what consumers buy into while the recession is still at large; clothing that will never date. This gives the minimalistic trend a greater appeal, and since the recession isn’t forecast to end any time soon minimalism is only set to grow.